MIDO 2026: The World's Premier Eyewear Event Returns to Milan
Get ready to immerse yourself in the future of eyewear at MIDO 2026, the most influential and international optical trade show. Returning to the vibrant and stylish heart of Italy, MIDO is the unmissable event where industry leaders, visionary designers, and passionate buyers converge to shape the trends of tomorrow.
Mark Your Calendars:
· Date: February / March 2026 (Specific dates to be confirmed)
· Location: Fiera Milano Rho, Milan, Italy
What to Expect at MIDO 2026:
· Unrivaled Exhibition: Discover the latest collections from thousands of brands spanning every niche—from high-fashion frames and luxury sunglasses to innovative sports eyewear, advanced technical lenses, and cutting-edge materials.
· Trendsetting & Innovation: Be the first to witness the color palettes, shapes, and styles that will define the upcoming seasons. Explore the groundbreaking technologies revolutionizing eye care and frame design.
· Global Networking: Connect with a truly international audience. Forge new business relationships, meet with key decision-makers, and strengthen your network within the global optical community.
· Insightful Programs: Attend a rich schedule of conferences, workshops, and talks led by world-renowned experts. Dive deep into topics like retail strategy, digital marketing, optometric advancements, and sustainable practices in the industry.
· The Iconic MIDO Experience: More than just a trade show, MIDO is a celebration of Italian creativity and design. Enjoy the unique atmosphere, exceptional Italian hospitality, and the inspiration that only Milan can provide.
Who Should Attend?
· Opticians, Optometrists, and Retailers
· Buyers and Distributors
· Eyewear Brands and Designers
· Ophthalmic Lens and Technology Companies
· Journalists and Industry Influencers
MIDO is not just about seeing the latest products; it's about gaining a comprehensive vision of the industry's future. It's where business meets inspiration, and where the global eyewear community unites for a week of discovery, learning, and unparalleled opportunities.
Prepare to be inspired. Prepare for MIDO 2026.
(Note: For the most accurate and up-to-date information on exact dates, registration, and exhibiting, please visit the official MIDO website as the event approaches.)
